Don’t make the top 8 media release mistakes

You have some amazing news to tell the world and want to garner the interest of the mainstream media? The process is straightforward but often sabotaged by the simplest of mistakes as this screenshot from the Twitter account of ABC journalist Kirsten Aiken shows.

JouirnoHates

Journalists and producers are time poor. Make your media release stand out from the deluge of emails they receive by showing very clearly why your news matters to their audience.

And, above all, make it easy for the journalist to use your story: provide good error-free material backed up by facts, offer an articulate spokesperson and be responsive when they call.

Treat the journalist like a client and build a relationship by being helpful, even when you don’t have all the answers. It will stand you in great stead when you do!

 

 

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milkmaidmarian

Our family (me, my husband, little girl and boy) have a medium-sized farm in Gippsland, Victoria that has been in the family for generations. Like most Australian dairy cows - our ladies spend their lives outside grazing on pastures that change from green to gold and back again with the seasons. We hope our blog, Milk Maid Marian, helps other Aussies get a taste of life on the land.

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