Your business should be in the news all the time. Why?
- people pay attention to the news
- people believe the news more than they believe advertising
- you don't pay to submit media releases - get your message out to the marketplace for free.
Getting your business in the news is the art and science of 'market communications' - not to be confused with the expensive business of 'public relations'. Firefly™ Marketing knows its secrets inside out and can guarantee success.
Click here to see how Firefly guarantees publicity for your business.
There are all sorts of ways to get into the news, but four great ideas include:
(a) Product/company news releases
(b) Opinion piece about major industry issues
(c) Application story
(d) Technical/information based articles
An example of each media release type follows but, no matter what your topic, Firefly Marketing will find the angle that sets your company apart from its rivals.
Most companies write product or company news media releases but tend to ignore the other types, which ironically often generate the most exposure because editors tend to consider them more newsworthy.
We recommend you continue producing new product releases, but build a public profile with other sorts of stories that capture just why the reader should deal with you rather than anyone else.
Talk to Firefly! Press releases might include the hot topics in your industry, high profile clients, special events, new products, or unusual and successful applications.
With a list of agreed topics, we will research stories, approach interviewees, and write the article. Once approved, Firefly Marketing will distribute the media releases to the right editors
. It's that easy.
Firefly has its own online media centre
so that journalists and clients alike can easily access press releases over the last year.
Journalists are emailed a few lines of copy about each new media release and a link that takes them directly to the right story at Firefly's media centre
. Because no email attachments are needed, your release enjoys safe passage through publishers' security systems.
Click here to discover how to pay only for editorial that gets published.